Advertising Symbiosis: The Key to Viral Videos
Creating an online ad that goes viral requires more than mere entertainment. Thales S. Teixeira discusses the key to creating megahit marketing through "advertising symbiosis." Open for comment; 5 Comments posted.
What do you think?
Do We Need to Extend ‘No Surprises Management?’
By Jim Heskett
Bosses don't like surprises from their direct reports. But "no surprise management" works just as well when bosses don't surprise those lower in the organization, says Jim Heskett. Can it be done? Open for comment; 18 Comments posted.
The Research Exchange
The Research Exchange is a way for faculty and corporate partners to collaborate on the following field studies.
The Internet and Employee Productivity
Andrew Brodsky
Honey vs. Money
Ian Larkin
Choosing While Waiting
Ryan Buell
Social Adoption Incentives
Michael Norton
"Restarts" and Productivity
Francesca Gino
New Working Papers
Scholarly papers that describe original research in a narrow field of study.
Measurement Errors of Expected Returns Proxies and the Implied Cost of Capital
Charles C.Y. Wang
Do Strict Capital Requirements Raise the Cost of Capital? Banking Regulation and the Low Risk Anomaly
Malcolm Baker and Jeffrey Wurgler
Prosocial Bonuses Increase Employee Satisfaction and Team Performance
Lalin Anik, Lara B. Aknin, Michael I. Norton, Elizabeth W. Dunn, and Jordi Quoidbach
Non-Standard Matches and Charitable Giving
Michael Sanders, Sarah Smith, and Michael I. Norton