- 23 Mar 2017
- Cold Call Podcast
Is it possible to retain brand value after cutting costs and services dramatically just to stay alive? The airline industry has struggled with this question since deregulation in 1979 in the face of economic downturns, changes in market structure, and shifting clientele. Assistant Professor Susanna Gallani discusses a central lesson from her case study (co-authored with Professor Eva Labro), "RegionFly: Cutting Costs in the Airline Industry." The issue is faced by many companies in many industries: How does a leadership team look past pure survival to regain and even exceed market position. Open for comment; 0 Comment(s) posted.