- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
Users of online dating sites often struggle to find love because the sites themselves make it more difficult than it needs to be. To the rescue: Virtual Dates, an online ice-breaker from Jeana Frost of Boston University, Michael Norton of HBS, and Dan Ariely of MIT. Key concepts include: Technology influences the tone and trajectory of relationships. The interface of online dating sites should be improved to help people filter better. Virtual Dates is an experimental interface that allows couples to communicate in real time using colors, words, and images. The idea of virtual spaces for natural interactions may have applications for managers and entrepreneurs. Closed for comment; 0 Comments.
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Social networking sites such as MySpace.com have demographics to die for, but PR problems with parents, police, and policymakers. Are they safe for advertisers? A Q&A with Professor John Deighton. Key concepts include: Social networking sites such as MySpace.com are emerging as powerful advertising platforms reaching millions of desirable consumers. They will be advertising rivals to established Internet sites such as Google and Yahoo. Although MySpace has been the subject of some community criticism, MySpace advertisers don't seem frightened off. Closed for comment; 0 Comments.
- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
"The basic problem with the flow of success is that life can look very good when it really isn't," writes Harvard Business School's Joseph L. Badaracco Jr. His new book, Questions of Character, uses literature to look closely at issues of leadership. Here's an excerpt. Closed for comment; 0 Comments.
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
A look behind how professor John Deighton developed a case study of mystery writer James Patterson. From the HBS Alumni Bulletin. Closed for comment; 0 Comments.
- 29 Nov 2004
- Research & Ideas
Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors
Your company's scientists and investors can be antennas that bring great ideas into your company. The key, says HBS professor Lee Fleming, is understanding small-world networks. Closed for comment; 0 Comments.
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Newspapers saw a threat to their livelihood from the Internet, and aggressively put their own competing products online. Problem is, says Harvard Business School professor Clark Gilbert, they didn't take advantage of the power of disruptive technology. Closed for comment; 0 Comments.
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
The media industry today is at its most critical juncture since an earlier rush of new technologies made mass media possible. Top executives from three global media firms—Bertelsmann, Vivendi and Reuters—joined HBS Professor Debora Spar in Berlin for a look at the industry at the crossroads of the Information Revolution. Closed for comment; 0 Comments.
The Business Press Is a Watchdog that Bites
When financial fraud is at stake, the press is a watchdog that bites more often than we think, says HBS professor Gregory S. Miller, an expert in financial communication. Many times, the press is on the case long before analysts or even the SEC. In this Q&A he describes what he learned and what managers should keep in mind. Key concepts include: The press is a very early source for uncovering accounting malfeasance. Specialized analytical skills are strong in the business and trade press. When an article based on original research is published, the market response is huge. The press spends more energy examining big-name companies or small companies with a "dirty laundry" angle. Try to develop a good relationship with the press over time. "No comment" is not the best option. Closed for comment; 0 Comments.