- 22 Sep 2016
- Cold Call Podcast
Lego has been helping children piece together dreams and develop imaginations for decades, becoming one of the world’s most popular brands in the process. But the company lost its way in the 1990s and has stood on the brink of bankruptcy a few times since. Professor Jan Rivkin discusses his case study of Lego and how it innovates to meet the changing needs of young users in the digital age. Open for comment; 0 Comment(s) posted.