Packard, E.J. Korvette, RCA, Drexel Burnham Lambert, Pabst, Schwinn. Once industry leaders, these companies all suffered devastating setbacks because of one pivotal mistake. Sobel portrays 15 glaring and enlightening product flops and management foibles. He reveals the histories and management philosophies of the companies involved, the alternative courses of action available to (and recognized by) the managers at the time, and the reasoning behind the crucial choices that were made. In the process, he shows business professionals how they can learn from the mistakes of their predecessors, and guide their own companies onto the path of prosperity.