It's not enough to gauge leaders by personal traits such as character, style, and values, argue the authors of Results-Based Leadership; leaders should be judged by their ability to use their leadership attributes to produce measurable results. By shifting our focus to the connection between the attributes and the results of leadership they demonstrate how executives can deliver results in four specific areas: results for employees, for the organization, for its customers, and for its investors. Ulrich, Zenger and Smallwood, world-renowned experts in human resources and training, offer action-oriented guidelines that readers can follow to develop and hone their own results-based leadership skills.