Marketing and the Web: Bringing together the numbers
6/5/2000
How does one keep up with all the data being issued weekly, and even daily, about the use of the Web? Cyberatlas, which calls itself "the Web marketer's guide to online facts," aims to help. This four-year-old site brings together summaries of statistical reports from such reputable sources as Forrester Research, Jupiter Communications, Media Metrix, Nielsen and others. The section on "The Big Picture" provides data arranged by topics such as Traffic Patterns (usage, top ad banners, etc), Demographics, and Geographics, while the "Markets" portion takes a focused look at the latest numbers in such online categories as advertising, finance, retail and travel. Web marketers should find Cyberatlas an invaluable resource to help them understand what's happening in electronic commerce and to navigate the online business environment.