A problem-solving workbook with sound, sensible advice on a wide range of marketing issues
7/10/2000
A complete first-aid kit for the marketing professional, The Marketer's Troubleshooter is a problem-solving workbook that discusses, in clear, jargon-free language, how to best handle almost every conceivable problem that marketers are likely to rub up against. The advice is sound, sensible and well presented. Topics that are tackled range from minor scrapes and bruises in the business world ("There's a glitch in your product and you need to fix it") up to full-blown emergencies ("The competition is killing you. You are being beaten in the market"). Author Rice has written two previous books on dealing with strategic planning, as well as the forthcoming (in August) 101 Answers to Dilbert People Problems.