Marketing Cubaand other great PR campaigns
8/6/2001
Marketing Cuba as the premier vacation spot for Americans, promoting the world of Russian dance to a disinterested American public, and celebrating the 50th anniversary of the electric light by introducing Thomas Edison as a 'true American hero' are a few of the fascinating public relations campaigns explored in the Museum of Public Relations site. The museum focuses on four pioneers and their contributions to the development of this distinctly modern enterprise. Organized chronologically, the biographical sketches are rich in both detail and visual images. Among the most interesting features is the profile of Moses Kendrix, who is credited with making "corporate America aware of the buying power of African-Americans, as well as the need to tap this powerful market for employment opportunities." The The site also includes a good bibliography of resources.