From game plan to successful strategy.
2/18/2002
If change is good, then we are living in superlative times. With the onset of the global marketspace, change has become not only faster, but also more intricate. The author, an associate professor of management at Saint Joseph's University in Philadelphia, measures the impact of organizational, national, and global issues on the strategic planning process in the nonprofit sector. He includes oft-overlooked "soft" aspects of strategic planning like globalization, leadership, and cultural impact. This book provides examples, exercises, and solutions for moving from developing an initial game plan through to implementation, evaluation, and control in the strategic planning process. As part of Butterworth-Heinemann's "Managing Cultural Differences" series, Global Strategic Planning is an excellent guide to international management for both the profit and nonprofit sectors.