The age of collaboration is upon us: Here's what to do about it.
9/30/2002
A basic guide to building collaborative communities, Everyone Is a Customer makes the case that the political and business worlds have entered a new era of collaboration. Information and communication technologies have brought the business world to a point where aggressive competitiveness isn't tolerated. The authors introduce a method of collaboration they label "Everyone is a Customer." Focus on what you do best, and collaborate strategically with partners who can best fill gaps. Most importantly, remember that your partners are your customers, too. The book also has useful "What Have We Learned?" pages at the end of each chapter, to make sure you understand the main points.