The Research Exchange
Opportunities to work with HBS faculty on experimental field studies
The Research Exchange is a new way for faculty to find corporate participants who may wish to collaborate on a variety of field studies. The ultimate goal: to solve various dilemmas facing companies all over the world. By forming a collaborative partnership with an HBS faculty member, your firm could gain the competitive advantage of finding answers first—and, ultimately, make a difference for the world of business. More details about field research.
Organizational Re-emergence and Identity Change
Assistant Professor Ryan Raffaelli is investigating how industries and organizations on the brink of collapse are able to re-emerge and thrive. He is particularly interested in understanding how organizations facing the threat of a new technology undergo a significant identity change as a strategy for survival. For example, he has previously examined how the Swiss mechanical watch industry shifted its core identity from precision craftsmanship, to fashion, and ultimately to luxury as a response to quartz technology. Building on this work, Professor Raffaelli is in the midst of a multi-industry study that aims to identify conditions that make some industries, organizations, and communities better suited than others for re-emergence.
If you think your company would be interested in pursuing a field study about successfully managing an identity change, or if your industry/organization has recently experienced a re-emergence, please write to Ryan Raffaelli at firstname.lastname@example.org.
Changing Organizational Practices & Implementing Strategic Initiatives
Doctoral Student Megan Bernard is studying the tradeoff companies face between continuing current operational and management practices and developing new ways of doing things--asking the question, how do companies maintain this balance between the present and future? We know that when evaluating their own strategy and means of execution, companies operate on a continuum between a focus on what is important for a competitive advantage today and a focus on what is important for a competitive advantage in the distant future. To the extent that organizations want to adopt new practices or initiatives, what factors affect the formulation of, early adoption of, and local adaptation of new practices throughout the organization? The goal of a study would be to better understand the nature of and improve upon the process of new practice adoption in large organizations.
If you think your company may be interested in pursuing a field study related to changing organizational practices, please write to Megan Bernard at email@example.com. (Note that this study will focus on companies with multiple sites.)
Transparency and Productivity
To enhance others' performance in organizations, when should we observe others, and when should we not? To enhance our own performance, when should we be observed, and when should we not? Answers to those two pairs of questions often remain asymmetrical: we demand transparency of others but want privacy for ourselves. And yet, if the goal is productivity, there must be a scientific answer to the question of how much observation is ideal versus too much or too little. Based on a proven methodology in his prior research, Assistant Professor Ethan Bernstein is pursuing additional field studies on how observability of employees--or, conversely, the presence of "boundaries" to constrain it--boosts productivity. He is particularly interested in non-manufacturing settings (e.g., health care, professional services, retail, finance, technology) in a wide array of geographies (e.g., North America, South America, Europe, India, Middle East, Asia).
If you think your company may be interested in pursuing a field study about the impact of transparency on productivity, please write to Ethan Bernstein at firstname.lastname@example.org with the subject "Research Exchange Field Study."
Matchmaking and Productivity
Associate Professor Michael Norton is pursuing field studies in which employees are asked to play "matchmaker"—introducing employees whom they know but who do not know each other. Research shows that this kind of matchmaking increases people's well-being, and that companies with more densely-connected networks (i.e., more employees who know more employees) are more successful. The goal of the experiment would be to encourage some employees on some work teams to play matchmaker—introducing employees to each other—and measuring the causal impact on employee satisfaction and productivity.
If you think your company may be interested in pursuing a field study about matchmaking, please write to Michael Norton at email@example.com
The Internet and Employee Productivity
Doctoral Student Andrew Brodsky is studying how Internet access at work affects employee productivity. Does the ability to engage in leisure activities during work downtime improve productivity, or does it act as a distraction? Do managers and employees make accurate assumptions about and estimates of employees' productivity? As part of this study, employees will be given tools to better track their own productivity. The goals of this study are to understand how Internet access in the workplace relates to employee productivity and job satisfaction.
If you think your company may be interested in pursuing a field study on the Internet and employee productivity, please write to Andrew Brodsky at firstname.lastname@example.org (Note that Brodsky is seeking companies located in countries where English is the primary spoken language.)
Misinterpretation of Emotion in Email
Doctoral Student Andrew Brodsky is studying how people display and interpret emotion in email and online chat. Given the limited social cues in text-based communication, miscommunication frequently occurs. Particularly in a business context, when an employee mistakes a customer's emotions or relays unintended emotions to a customer, the consequences can be severe. The goal of this study is to explore and improve the process through which employees utilize email and online chat to interact with customers.
If you think your company may be interested in this field study, please write to Andrew Brodsky at email@example.com. (Note that Brodsky is seeking companies located in countries where English is the primary spoken language.)
Social Adoption Incentives
Associate Professor Michael Norton is pursuing field studies in which employees are incentivized to hit some target—such as uptake (e.g., "completing HR survey, getting a flu shot"), physical activity (e.g., "10,000 steps per day"), or weight control (e.g., "losing or maintaining weight"). The higher the number of employees who meet the goal is, the higher the payoffs for all employees. Incentives will be based on group performance—and incentives will rise as more people hit the target. (The first 10% of employees who reach the target get $1, but when 20% hit the target, everyone gets $2, and so on). The idea is that early adopters are motivated to encourage later people to hit the target (because their payment goes up), and late adopters are motivated because the payoffs keep getting larger.
If you think your company may be interested in pursuing a field study about social adoption incentives, please write to Michael Norton at firstname.lastname@example.org.
"Restarts" and Productivity
Associate Professor Francesca Gino is studying how "restart effects" boost productivity during the workday. In contrast to more traditional breaks (for lunch or coffee), restarts are somewhat random changes in the environment that are not directly related to work. For example, the simple acts of rearranging office furniture or changing a screensaver have the potential to make employees more focused and increase their performance. The outcome measures in this study will be employees' productivity, creativity, performance and energy levels during the workday. More broadly, understanding the benefits of "restarts" can be helpful in designing work that increases organizational creativity and productivity.
If you think your company may be interested in pursuing a field study on this topic, please contact Francesca Gino at email@example.com.
The Hidden Costs of Luxury Pricing
Assistant Professor Ryan Buell is studying the extent to which the price you charge for service affects how much it costs you to provide that service. For example, a traveler charged a high price for a hotel room might use more towels and make a bigger mess than a similar traveler charged a low price for the same room. Understanding this dynamic should lead to better pricing decisions and improved customer satisfaction and loyalty.
If you think your company may be interested in pursuing a field study investigating whether price drives cost-to-serve among your customers, please write to Ryan Buell at firstname.lastname@example.org.
Companies hosting and participating in a field study must understand that they are agreeing to be part of a scientific experiment in which the researcher directs the process. Compared with a simple trial, an experiment provides a more accurate assessment of policy or procedural changes by including a "treatment" group of employees (who are testing out a new idea) and a "control" group of employees (who are conducting business as usual). The process enables conclusions to be drawn about whether any subsequent outcome differences result from the change itself or from other external factors. Results are owned by the researcher and intended for publication; participating firms can choose whether to be identified or remain unnamed in the published research. There is no charge for participating, and aggregated results will be provided for the participating company. While not always conclusive, studies are always educational and often fun. Company authorization is required for participation.
HBS researchers interested in listing a field study through The Research Exchange should send a note to Sean Silverthorne at email@example.com.