Anat Keinan

3 Results

 

The Manager in Red Sneakers

Wearing the corporate uniform may not be the best way to dress for success. Research by Silvia Bellezza, Francesca Gino, and Anat Keinan shows there may be prestige advantages when you stand out rather than fit in. Closed for comment; 24 Comments posted.

The Consumer Appeal of Underdog Branding

Research by HBS professor Anat Keinan and colleagues explains how and why a "brand biography" about hard luck and fierce determination can boost the power of products in industries as diverse as food and beverages, technology, airlines, and automobiles. Closed for comment; 21 Comments posted.

Indulgence vs. Regret: Investing in Future Memories

Good news for makers of $20,000 watches and other luxury goods and services. Recent research from Harvard Business School professor Anat Keinan and a colleague suggest that we often regret not indulging ourselves earlier in life. Read More