Anat Keinan
There are 2 articles for this faculty member.
About Faculty in this Article:
Anat Keinan is an assistant professor in the Marketing unit at Harvard Business School.
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- E-mail Anat Keinan: akeinan@hbs.edu
The Consumer Appeal of Underdog Branding
| Q&A with: | Anat Keinan |
|---|---|
| Published: | September 13, 2010 |
| Feature: | Research & Ideas |
| Forum: | closed | 21 Comments posted |
Research by HBS professor Anat Keinan and colleagues explains how and why a "brand biography" about hard luck and fierce determination can boost the power of products in industries as diverse as food and beverages, technology, airlines, and automobiles.
Published in 2008
Indulgence vs. Regret: Investing in Future Memories
| Published: | September 2, 2008 |
|---|---|
| Feature: | Research & Ideas |
Good news for makers of $20,000 watches and other luxury goods and services. Recent research from Harvard Business School professor Anat Keinan and a colleague suggest that we often regret not indulging ourselves earlier in life.
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