Bharat N. Anand
There are 2 articles for this faculty member.
Podcast: Rupert Murdoch and the Wall Street Journal
| Published: | July 19, 2007 |
|---|---|
| Feature: | Views on News |
Media baron Rupert Murdoch's bid to acquire Dow Jones and the Wall Street Journal is one step closer to fruition. In this interview, Professor Bharat N. Anand discusses the proposed deal and pressures facing the newspaper business.
Published in 2005
Advertising and Expectations: The Effectiveness of Pre-Release Advertising for Motion Pictures
| Authors: | Anita Elberse and Bharat N. Anand |
|---|---|
| Published: | July 5, 2006 |
| Paper Release Date: | September 30, 2005 |
| Feature: | Working Papers |
This research examines how advertising affects market-wide sales expectations for pre-release movies. The authors use data on advertising expenditures and an online stock market simulation, The Hollywood Stock Exchange (HSX), to track more than 280 movies released between 2001 and 2003. Their findings show that advertising affects the updating of market-wide expectations prior to release, and that this effect is stronger the higher the product quality.
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