David E. Bell
There are 3 articles for this faculty member.
KFC's Explosive Growth in China
| Published: | June 17, 2011 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 19 Comments posted |
In China, Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market.
Published in 2009
Business Summit: The Evolution of Agribusiness
| Published: | June 19, 2009 |
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| Feature: | HBS Business Summit |
Agribusiness has come to be seen not just as economically important, but as a critical part of society. The future for this massive industry will be both exciting and complex.
Published in 2003
Researchers Contribute Globalization of Markets Papers
| Published: | June 16, 2003 |
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| Feature: | Research & Ideas |
A summary of papers written for the Globalization of Markets Colloquium.
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