David B. Yoffie

There are 10 articles for this faculty member.

Social Media Leads the Future of Technology

From Facebook to smartphones, advances in technology are changing the way we work and communicate. Professor David Yoffie led three experts in a recent panel discussion on "The Technology Revolution and its Implications for the Future" at the HBS Centennial Business Summit.

Competing Complements

Over the last two decades, an increasing number of industries have evolved from vertical integration to more horizontal structures where firms design and manufacture components that are later assembled by third parties for the final customer. In these horizontal industries, firms may be "complementors," rather than customers, suppliers, or competitors. Classic examples of complementors include Intel and Microsoft. Similar complementor relationships arise in industries such as communications, consumer electronics, automobiles, and health care. In these industries, complementor analysis may be as important as competitor analysis. The authors of this paper introduce competition into one side of complementor analysis, and suggest implications for managers, public policy, and the development of theory.

Published in 2007

HBS Cases: The Evolution of Apple

Apple's continuing development from computer maker to consumer electronics pioneer is rich material in a number of Harvard Business School classrooms. Professor David Yoffie discusses his latest case study of Apple, the 5th update in 14 years, which challenges students to think strategically about Apple's successes and failures in the past, and opportunities and challenges in the future.

Published in 2006

Developing a Strategy for Digital Convergence

Technology was getting dull earlier this decade, says David Yoffie. But the sudden arrival of digital convergence has turned the tech world upside down. What are the right bets to place?

Published in 2005

Wintel: Cooperation or Conflict

Industries are becoming more horizontal. Products that used to be designed and manufactured by a single firm are now produced by different companies that must coordinate activities. Here, the authors detail the relationship between Intel and Microsoft (both integral to PCs) and, using a mixed-duopoly model, analyze the dynamics of cooperation verses competition. They find that costs associated with complementary R&D, conflicts of interest in pricing, and the possibility of competitors all factor in the decision of when to cooperate or compete.

Published in 2004

Where Does Apple Go from Here?

Macintosh market share continues to decline, but the iPod and iTunes are hit products. Where does Apple Computer’s future lie? An interview with HBS professor David Yoffie.

Published in 2003

What Your Competition is Telling You

Your competitors, closely analyzed, can help you influence your own customers and help grow the market for your products and services. Here’s how.

Published in 2001

How to Compete Like a Judo Strategist

Movement, balance, and leverage: Savvy executives use these principles to compete every day. In this excerpt from their new book Judo Strategy: Turning Your Competitors' Strength to Your Advantage, HBS professor David B. Yoffie and research associate Mary Kwak reveal five techniques of the masters.

RealNetworks, CNET, and Judo Strategy

Both companies successfully outmaneuvered bigger competitors to lead their markets. But can they still win when the rules have changed?

Published in 1999

Throwing Your Opponent: Strategies for the Internet Age

Competition in the age of the Internet means more than simply moving at warp speed, according to HBS Professor David Yoffie and Michael A. Cusumano of MIT, co-authors of Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft. Yoffie and Cusunamo advocate a "judo strategy" emphasizing speed, flexibility and a capacity to find and exploit sources of advantage. Their research points to a new way of staying competitive in the information economy.

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