David B. Yoffie
There are 12 articles for this faculty member.
Intermediaries for the IP Market
| Authors: | Andrei Hagiu and David Yoffie |
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| Published: | January 13, 2012 |
| Paper Release Date: | October 2011 |
| Feature: | Working Papers |
Some assets are traded in liquid markets with the help of many, thriving intermediaries: houses and apartments, financial products, books, DVDs, electronics and all sorts of collectibles. Intellectual property (IP) in general, and patents in particular, are not among those assets. In fact, one could argue that the market for patents is one of the last large and inefficient markets in the economy. IP is the ultimate intangible asset and extremely hard to value. Moreover, there are high search and transaction costs on both sides of the market, and the risk of litigation makes all potential participants even more cautious. Despite these difficulties, there could be attractive opportunities to create intermediation mechanisms to match patent creators with patent users and facilitate transactions between them. In recent years, a variety of novel intermediaries has emerged, all using different business models while attempting to bring more liquidity to the patent market. In this paper, Andrei Hagiu and David Yoffie explore the fundamental economic issues responsible for the low liquidity in the market for patents and provide a brief overview of patent intermediaries. They next focus on platform-type intermediaries (i.e., who enable search and transactions without ever taking possession of IP assets) and discuss the reasons for their lack of traction to date. The authors then turn to merchant-like intermediaries and the factors that have made them comparably more successful and influential than platforms. Finally, they discuss efficiency questions raised by patent intermediaries.
Published in 2011
The Steve Jobs Legacy
| Published: | October 7, 2011 |
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| Feature: | Views on News |
| Forum: | open for comment; 5 Comments posted |
Harvard Business School faculty offer their perspectives on the legendary career of Steve Jobs, who remade several industries even as he changed how we use technology.
Published in 2008
Social Media Leads the Future of Technology
| Published: | November 10, 2008 |
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| Feature: | HBS Business Summit |
From Facebook to smartphones, advances in technology are changing the way we work and communicate. Professor David Yoffie led three experts in a recent panel discussion on "The Technology Revolution and its Implications for the Future" at the HBS Centennial Business Summit.
Competing Complements
| Authors: | Ramon Casadesus-Masanell, Barry Nalebuff, and David B. Yoffie |
|---|---|
| Published: | September 11, 2008 |
| Paper Release Date: | July 2008, revised March 2010 |
| Feature: | Working Papers |
Over the last two decades, an increasing number of industries have evolved from vertical integration to more horizontal structures where firms design and manufacture components that are later assembled by third parties for the final customer. In these horizontal industries, firms may be "complementors," rather than customers, suppliers, or competitors. Classic examples of complementors include Intel and Microsoft. Similar complementor relationships arise in industries such as communications, consumer electronics, automobiles, and health care. In these industries, complementor analysis may be as important as competitor analysis. The authors of this paper introduce competition into one side of complementor analysis, and suggest implications for managers, public policy, and the development of theory.
Published in 2007
The Evolution of Apple
| Published: | July 25, 2007 |
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| Feature: | Lessons from the Classroom |
Apple's continuing development from computer maker to consumer electronics pioneer is rich material in a number of Harvard Business School classrooms. Professor David Yoffie discusses his latest case study of Apple, the 5th update in 14 years, which challenges students to think strategically about Apple's successes and failures in the past, and opportunities and challenges in the future.
Published in 2006
Developing a Strategy for Digital Convergence
| Published: | July 17, 2006 |
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| Feature: | Lessons from the Classroom |
Technology was getting dull earlier this decade, says David Yoffie. But the sudden arrival of digital convergence has turned the tech world upside down. What are the right bets to place?
Published in 2005
Wintel: Cooperation or Conflict
| Authors: | Ramon Casadesus-Masanell and David B. Yoffie |
|---|---|
| Published: | July 5, 2006 |
| Paper Release Date: | July 2005 |
| Feature: | Working Papers |
Industries are becoming more horizontal. Products that used to be designed and manufactured by a single firm are now produced by different companies that must coordinate activities. Here, the authors detail the relationship between Intel and Microsoft (both integral to PCs) and, using a mixed-duopoly model, analyze the dynamics of cooperation verses competition. They find that costs associated with complementary R&D, conflicts of interest in pricing, and the possibility of competitors all factor in the decision of when to cooperate or compete.
Published in 2004
Where Does Apple Go from Here?
| Q&A with: | David B. Yoffie |
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| Published: | February 2, 2004 |
| Feature: | Research & Ideas |
Macintosh market share continues to decline, but the iPod and iTunes are hit products. Where does Apple Computer’s future lie? An interview with HBS professor David Yoffie.
Published in 2003
What Your Competition is Telling You
| Published: | May 26, 2003 |
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| Feature: | Research & Ideas |
Your competitors, closely analyzed, can help you influence your own customers and help grow the market for your products and services. Here’s how.
Published in 2001
How to Compete Like a Judo Strategist
| Published: | July 16, 2001 |
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| Feature: | Research & Ideas |
Movement, balance, and leverage: Savvy executives use these principles to compete every day. In this excerpt from their new book Judo Strategy: Turning Your Competitors' Strength to Your Advantage, HBS professor David B. Yoffie and research associate Mary Kwak reveal five techniques of the masters.
RealNetworks, CNET, and Judo Strategy
| Published: | June 4, 2001 |
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| Feature: | Research & Ideas |
Both companies successfully outmaneuvered bigger competitors to lead their markets. But can they still win when the rules have changed?
Published in 1999
Throwing Your Opponent: Strategies for the Internet Age
| Published: | October 12, 1999 |
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| Feature: | Research & Ideas |
Competition in the age of the Internet means more than simply moving at warp speed, according to HBS Professor David Yoffie and Michael A. Cusumano of MIT, co-authors of Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft. Yoffie and Cusunamo advocate a "judo strategy" emphasizing speed, flexibility and a capacity to find and exploit sources of advantage. Their research points to a new way of staying competitive in the information economy.
