Gail J. McGovern
There are 3 articles for this faculty member.
Fixing the Marketing-CEO Disconnect
| Q&A with: | Gail J. McGovern |
|---|---|
| Published: | May 21, 2007 |
| Feature: | Research & Ideas |
In many companies, the marketing function has wandered far from the company's overall strategy. The result: lower margins and declining productivity, says Professor Gail McGovern. She discusses what executives can do to repair the split and introduces a new diagnostic tool for measuring marketing performance used in HBS executive education programs.
Published in 2005
Should You Outsource Your Marketing?
| Q&A with: | Gail J. McGovern |
|---|---|
| Published: | July 4, 2005 |
| Feature: | Research & Ideas |
Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Professor Gail McGovern outlines the pros and cons of turning over your marketing activities to outsiders.
Published in 2004
HBS Center Focuses on Europe
| Q&A with: | Vincent Dessain and Anders Sjöman |
|---|---|
| Published: | February 16, 2004 |
| Feature: | HBS Global |
The Euro is changing the face of business in Europe, and Harvard Business School’s Europe Research Center is right in the middle of it all.
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