Rajiv Lal
There are 2 articles for this faculty member.
Prosper with Multi-Channel Retailing
| Published: | April 18, 2005 |
|---|---|
| Feature: | Research & Ideas |
Reps from Abercrombie & Fitch, the Gap, and Bath & Body Works traded pointers in a panel session at the HBS Retail and Luxury Goods Conference on April 3. The upshot: Keep your brand message consistent both in-store and online.
Published in 2004
Loyalty: Don’t Give Away the Store
| Q&A with: | Rajiv Lal |
|---|---|
| Published: | March 22, 2004 |
| Feature: | Research & Ideas |
Loyalty programs are profitable—if used correctly. HBS Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right.
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