Theodore Levitt
There are 3 articles for this faculty member.
'Ted Levitt Changed My Life'
| Published: | December 17, 2008 |
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| Feature: | Lessons from the Classroom |
Many students say legendary Harvard Business School marketing professor Ted Levitt changed their lives inside his classroom and out. "Ted Levitt was the most influential and imaginative professor in marketing history," HBS professor and senior associate dean John Quelch eulogized on the occasion of Levitt's death in 2006. Colleagues and students remember a life and times. From HBS Alumni Bulletin.
Published in 2003
Researchers Contribute Globalization of Markets Papers
| Published: | June 16, 2003 |
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| Feature: | Research & Ideas |
A summary of papers written for the Globalization of Markets Colloquium.
Historical Perspective: Levitt Shaped the Debate
| Published: | June 16, 2003 |
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| Feature: | Research & Ideas |
Theodore Levitt’s work was outrageous—and outrageously smart. HBS professors Richard S. Tedlow and Rawi Abdelal put "The Globalization of Markets" in perspective.
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