Youngme E. Moon
There are 3 articles for this faculty member.
Rescuing Products with Stealth Positioning
| Published: | June 13, 2005 |
|---|---|
| Feature: | Research & Ideas |
You may have a great product, but the category turns off potential customers. Think household robots. In this Harvard Business Review excerpt, professor Youngme Moon looks at how Sony and Apple broke consumer prejudice.
Rethinking Marketing's Conventional Wisdom
| Q&A with: | Youngme E. Moon |
|---|---|
| Published: | January 31, 2005 |
| Feature: | Research & Ideas |
Making advertising hard to find is just one way companies are rewriting conventional marketing strategies, says Harvard Business School professor Youngme Moon.
Published in 2004
HBS Center Focuses on Europe
| Q&A with: | Vincent Dessain and Anders Sjöman |
|---|---|
| Published: | February 16, 2004 |
| Feature: | HBS Global |
The Euro is changing the face of business in Europe, and Harvard Business School’s Europe Research Center is right in the middle of it all.
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