Youngme Moon
There are 5 articles for this faculty member.
Panel on Pedagogical Innovations in MBA Courses
| Published: | October 22, 2010 |
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| Feature: | HBS Faculty Research Symposium: 2010 |
Faculty Research Symposium 2010: Multiple pedagogical innovations are taking place at HBS that are fundamentally changing students' learning experiences.
When Other Companies Compete Like Crazy, Dare to Be Different
| Q&A with: | Youngme Moon |
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| Published: | April 26, 2010 |
| Feature: | Research & Ideas |
Eye-catching colors and gee-whiz features aren't enough for successful products and services today. To rise above the "sea of sameness," companies need to be different in a way that is elemental—and game-changing. HBS professor Youngme Moon shares highlights and insights from her new book, Different: Escaping the Competitive Herd.
Published in 2005
Rescuing Products with Stealth Positioning
| Published: | June 13, 2005 |
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| Feature: | Research & Ideas |
You may have a great product, but the category turns off potential customers. Think household robots. In this Harvard Business Review excerpt, professor Youngme Moon looks at how Sony and Apple broke consumer prejudice.
Rethinking Marketing's Conventional Wisdom
| Q&A with: | Youngme Moon |
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| Published: | January 31, 2005 |
| Feature: | Research & Ideas |
Making advertising hard to find is just one way companies are rewriting conventional marketing strategies, says Harvard Business School professor Youngme Moon.
Published in 2004
HBS Center Focuses on Europe
| Q&A with: | Vincent Dessain and Anders Sjöman |
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| Published: | February 16, 2004 |
| Feature: | HBS Global |
The Euro is changing the face of business in Europe, and Harvard Business School’s Europe Research Center is right in the middle of it all.
