Ananth Raman
There are 8 articles for this faculty member.
About Faculty in this Article:

Ananth Raman is the UPS Foundation Professor of Business Logistics at Harvard Business School.
Signaling to Partially Informed Investors in the Newsvendor Model
| Authors: | Vishal Gaur, Richard Lai, Ananth Raman, and and William Schmidt |
|---|---|
| Published: | July 19, 2011 |
| Paper Release Date: | April 2011 |
| Feature: | Working Papers |
Why might firms make operational decisions that purposefully do not maximize expected profits? This model looks at the question by developing scenarios using the example of inventory management in the face of an external investor. The research was conducted by Vishal Gaur of Cornell University, Richard Lai of the University of Pennsylvania, and Ananth Raman and William Schmidt of Harvard Business School.
Empathy: The Brand Equity of Retail
| Published: | May 19, 2011 |
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| Feature: | Research & Ideas |
| Forum: | open for comment; 15 Comments posted |
Retailers can offer great product selection and value, but those who lack empathy for their customers are at risk of losing them, says professor Ananth Raman.
Published in 2010
The Impact of Supply Learning on Customer Demand: Model and Estimation Methodology
| Authors: | Nathan Craig, Nicole DeHoratius, and Ananth Raman |
|---|---|
| Published: | October 19, 2010 |
| Paper Release Date: | September, 2010 |
| Feature: | Working Papers |
"Supply learning" is the process by which customers predict a company's ability to fulfill product orders in the future using information about how well the company fulfilled orders in the past. A new paper investigates how and whether a customer's assumptions about future supplier performance will affect the likelihood that the customer will order from that supplier in the future. Research, based on data from apparel manufacturer Hugo Boss, was conducted by Nathan Craig and Ananth Raman of Harvard Business School, and Nicole DeHoratius of the University of Portland.
Rocket Science Retailing: A Practical Guide
| Q&A with: | Ananth Raman |
|---|---|
| Published: | July 12, 2010 |
| Feature: | Research & Ideas |
How can retailers make the most of cutting-edge developments and emerging technologies? Book excerpt plus Q&A with HBS professor Ananth Raman, coauthor with Wharton professor Marshall Fisher of The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance.
Published in 2007
Incorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting
| Authors: | Saravanan Kesavan, Vishal Gaur, and Ananth Raman |
|---|---|
| Published: | April 13, 2007 |
| Paper Release Date: | March 2007 |
| Feature: | Working Papers |
Benchmarking and forecasting firm level performance are key activities for both managers and investors. Retailer performance can be tracked using a number of metrics including sales, inventory, and gross margin. For operational reasons, the sales, inventory, and gross margin for a retailer are interrelated. Retailers often use inventory and margin to increase sales; and sales, conversely, provide input to the retailer's decisions on inventory and margins. Inventory and margin also influence each other. This research uses firm-level annual and quarterly data for a large cross-section of U.S. retailers listed on NYSE, AMEX, or NASDAQ to construct a model that examines the interrelationships among sales per store, inventory per store, and margin.
Published in 2003
Supply Chain Risk: Deal With It
| Published: | April 28, 2003 |
|---|---|
| Feature: | Research & Ideas |
Suddenly your supply chain is full of weak links, everything from terrorism to political instability to dock strikes. Could you and your customers withstand a disruption?
Published in 2000
Moving from Supply Chains to Supply Networks
| Q&A with: | Ananth Raman and Roy D. Shapiro |
|---|---|
| Published: | November 20, 2000 |
| Feature: | Research & Ideas |
Dramatic change is taking place in today's supply chain, say HBS professors Ananth Raman and Roy Shapiro, and it's up to the general manager to assemble a team that can implement the new principles and practices the change requires.
Rocket Science Retailing
| Published: | August 7, 2000 |
|---|---|
| Feature: | Research & Ideas |
Retailers and e-tailers have enormous amounts of data available to them today. But to take advantage of that data they need to move toward a new kind of retailing, one that blends the instinct and intuition of traditional systems with the prowess of information technology.







