Bharat N. Anand

3 Results

 

The Steve Jobs Legacy

Harvard Business School faculty offer their perspectives on the legendary career of Steve Jobs, who remade several industries even as he changed how we use technology. Open for comment; 5 Comments posted.

Podcast: Rupert Murdoch and the Wall Street Journal

Media baron Rupert Murdoch's bid to acquire Dow Jones and the Wall Street Journal is one step closer to fruition. In this interview, Professor Bharat N. Anand discusses the proposed deal and pressures facing the newspaper business. Read More

Advertising and Expectations: The Effectiveness of Pre-Release Advertising for Motion Pictures

Anita Elberse and Bharat N. Anand

This research examines how advertising affects market-wide sales expectations for pre-release movies. The authors use data on advertising expenditures and an online stock market simulation, The Hollywood Stock Exchange (HSX), to track more than 280 movies released between 2001 and 2003. Their findings show that advertising affects the updating of market-wide expectations prior to release, and that this effect is stronger the higher the product quality. Read More