J. Bruce Harreld

There are 2 articles for this faculty member.

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HBS Faculty Member J. Bruce Harreld

J. Bruce Harreld is a senior lecturer in the Entrepreneurial Management and Strategy units at Harvard Business School.

The Steve Jobs Legacy

Harvard Business School faculty offer their perspectives on the legendary career of Steve Jobs, who remade several industries even as he changed how we use technology.

Published in 2009

Don't Just Survive—Thrive: Leading Innovation in Good Times and Bad

The financial crisis provides a sobering reminder of what happens when innovation fails to drive productive economic growth. For over a decade, money from around the world poured into the United States seeking innovation. Despite these massive investments, when adjusted for inflation, U.S. GDP grew slowly with much of the growth coming from government, professional, and business services, including real estate and outsourcing. What's more, inflation adjusted wages stalled for many, even as consumer spending increased. This paper argues that innovation is not a side business to a real business: rather, innovation is the foundation of a successful business.

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