J. Bruce Harreld
There are 2 articles for this faculty member.
About Faculty in this Article:

J. Bruce Harreld is a senior lecturer in the Entrepreneurial Management and Strategy units at Harvard Business School.
The Steve Jobs Legacy
| Published: | October 7, 2011 |
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| Feature: | Views on News |
| Forum: | open for comment; 5 Comments posted |
Harvard Business School faculty offer their perspectives on the legendary career of Steve Jobs, who remade several industries even as he changed how we use technology.
Published in 2009
Don't Just Survive—Thrive: Leading Innovation in Good Times and Bad
| Authors: | Lynda M. Applegate and J. Bruce Harreld |
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| Published: | June 24, 2009 |
| Paper Release Date: | April 2009, revised May 2009 |
| Feature: | Working Papers |
The financial crisis provides a sobering reminder of what happens when innovation fails to drive productive economic growth. For over a decade, money from around the world poured into the United States seeking innovation. Despite these massive investments, when adjusted for inflation, U.S. GDP grew slowly with much of the growth coming from government, professional, and business services, including real estate and outsourcing. What's more, inflation adjusted wages stalled for many, even as consumer spending increased. This paper argues that innovation is not a side business to a real business: rather, innovation is the foundation of a successful business.







