David E. Bell

3 Results

 

KFC’s Explosive Growth in China

In China, Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market. Open for comment; 22 Comments posted.

Business Summit: The Evolution of Agribusiness

Agribusiness has come to be seen not just as economically important, but as a critical part of society. The future for this massive industry will be both exciting and complex. Read More

Researchers Contribute Globalization of Markets Papers

A summary of papers written for the Globalization of Markets Colloquium. Read More