Elie Ofek

3 Results

 

Sharpening Your Skills: Managing Innovation

Sharpening Your Skills curates a wide range of Harvard Business School's research and ideas around vital topics in business management. Closed for comment; 0 Comments posted.

How to Brand a Next-Generation Product

Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the decision of how to brand it. Harvard Business School marketing professors John T. Gourville and Elie Ofek teamed up with London Business School's Marco Bertini to suss out the best practices for naming next-generation products. Closed for comment; 19 Comments posted.

HBS Cases: Clocky, the Runaway Alarm Clock

There had not been an innovative breakthrough in alarm clock design since the snooze button until entrepreneur Gauri Nanda created Clocky. Her runaway hit has been the inspiration for several cases written by Professor Elie Ofek. Closed for comment; 8 Comments posted.