Frank V. Cespedes
There are 2 articles for this faculty member.
About Faculty in this Article:
Frank V. Cespedes is a senior lecturer in the Entrepreneurial Management unit at Harvard Business School.
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Connecting Goals and Go-To-Market Initiatives
| Q&A with: | Frank V. Cespedes |
|---|---|
| Published: | November 15, 2010 |
| Feature: | Executive Education |
| Forum: | open for comment; 14 Comments posted |
In some respects, developing strategy is the easy part. Executing that strategy in alignment with strategic priorities is where real mastery of management takes place. Harvard Business School senior lecturer Frank V. Cespedes shows how it is done.
Yes, You Can Raise Prices in a Downturn
| Q&A with: | Frank Cespedes, Benson P. Shapiro, and Elliot Ross |
|---|---|
| Published: | July 26, 2010 |
| Feature: | Research & Ideas |
If you and your customers understand the value represented in your pricing, you can—and should—charge more for delivering more. An interview on "performance pricing" with researchers Frank Cespedes, Benson P. Shapiro, and Elliot Ross.
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