Jose B. Alvarez

5 Results

 

Retail Reaches a Tipping Point—Which Stores Will Survive?

Part 1: The new book Retail Revolution: Will Your Brick and Mortar Store Survive? argues that ecommerce is about to deal severe blows to many familiar store-based brands—even including Walmart. Here's how retailers can fight back, according to Rajiv Lal, Jose Alvarez, and Dan Greenberg. Open for comment; 1 Comments posted.

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

With ecommerce becoming a much bigger part of the economy, a tipping point is fast approaching for many retailers. An excerpt from, Retail Revolution: Will Your Brick-and-Mortar Store Survive? on why even big names like Walmart are coming under pressure from the likes of Amazon. Open for comment; 0 Comments posted.

Sharpening Your Skills: Online Marketing

In this collection from our archives, Harvard Business School faculty discuss the latest research on online marketing techniques, including consumer reviews, video ads, loyalty programs, and coupon offerings. Open for comment; 6 Comments posted.

Retailing Revolution: Category Killers on the Brink

Mass-market retailers, particularly big-box "category killers," are under critical pressure from online competitors. For retailers that can react quickly enough, this upheaval is survivable. But those slow to see the tsunami wave on the horizon stand to be swept away, according to professors Rajiv Lal and Josť B. Alvarez. Closed for comment; 18 Comments posted.

Customer Loyalty Programs That Work

Thanks to ever-improving technology, customer loyalty programs are proving extremely popular among retailers—but merchants are not getting all they should out of them. The reason? Professor Josť Alvarez says retailers need to see customers as partners, not transactions. Closed for comment; 18 Comments posted.