James E. Austin
15 Results
- 24 Apr 2009
- Working Papers
Corporate Social Entrepreneurship
Accelerated organizational transformation faces a host of obstacles well-documented in the change management literature. Because corporate social entrepreneurship (CSE) expands the core purpose of corporations and their organizational values, it constitutes fundamental change that can be particularly threatening and resisted. Furthermore, it pushes the corporation's actions more broadly and deeply into the area of social value creation where the firm's experiences and skill sets are less developed. The disruptive social innovations intrinsic to the CSE approach amplify this zone of discomfort. Fortunately, the experiences of innovative companies such as Timberland and Starbucks show how these challenges may be overcome. Read More
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
What happens when small iconic brands associated with social values—think Ben & Jerry's—are acquired by large concerns—think Unilever? Can the marriage of a virtuous mouse and a wealthy elephant work to the benefit of both? Professors James E. Austin and Herman B. "Dutch" Leonard discuss their recent research. Read More
- 29 Mar 2004
- Research & Ideas
HBS Celebrates Social Enterprise Initiative
On the eve of the Social Enterprise Initiative’s 10th anniversary, HBS professor James E. Austin talks about bringing social enterprise to the forefront of business education. Read More
- 01 Oct 2001
- Research & Ideas
Connecting With Nonprofits
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
- 21 Aug 2000
- HBS Global
Faculty Research Looks to Latin America
- 25 Jan 2000
- Research & Ideas