Leslie K. John

5 Results

 

Lifting the Veil: The Benefits of Cost Transparency

Most managers think about cost transparency in terms of a supplier-firm relationship: when there is a two-way sharing of cost information between a firm and its suppliers, with the goal of collaborating to reduce costs. What does cost transparency do, however, in customer-firm relationships, when firms voluntarily disclose their variable costs explicitly and directly to consumers? This is the question the authors examine in this paper. Results of several experiments indicate that one-way cost transparency enhances consumers' attraction to the brand, in turn increasing their willingness to buy. Overall, marketers can potentially improve both brand attraction and sales by revealing costs. Read More

The Business of Behavioral Economics

Leslie John and Michael Norton explore how behavioral economics can help people overcome bad habits and change for the better. Open for comment; 4 Comments posted.

5 Weight Loss Tips From Behavioral Economists

Business scholars, particularly behavioral economists, study what motivates people to buy, save, donate, and any other number of actions that build society. In helping organizations run better, this research can also be read in a different light. Diet tips, anyone? Closed for comment; 2 Comments posted.

Why We Blab Our Intimate Secrets on Facebook

Leslie K. John and colleagues set out to discover the reason behind a common discrepancy: While many of us purport to be concerned about Internet privacy, we seem to have no worries about sharing our most intimate details on Facebook. Closed for comment; 15 Comments posted.

When Researchers Cheat (Just a Little)

Although cases of clear scientific misconduct have received significant media attention recently, less flagrant transgressions of research norms may be more prevalent and, in the long run, more damaging to the academic enterprise, reports Assistant Professor Leslie K. John. Open for comment; 13 Comments posted.