Roy Y.J. Chua
There are 4 articles for this faculty member.
About Faculty in this Article:
Roy Chua is an assistant professor in the Organizational Behavior unit at Harvard Business School.
The 'Luxury Prime': How Luxury Changes People
| Q&A with: | Roy Y.J. Chua |
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| Published: | February 1, 2010 |
| Feature: | Research & Ideas |
What effect does luxury have on human cognition and decision making? According to new research, there seems to be a link between luxury and self interest, an insight that may help curb corporate excesses. Roy Y.J. Chua of Harvard Business School discusses findings from his work conducted with Xi Zou of London Business School.
Published in 2009
The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making
| Authors: | Roy Y.J. Chua and Xi Zou |
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| Published: | November 25, 2009 |
| Paper Release Date: | November 2009 |
| Feature: | Working Papers |
Gandhi once wrote that "a certain degree of physical harmony and comfort is necessary, but above a certain level it becomes a hindrance instead of a help." This observation raises interesting questions for psychologists regarding the effects of luxury. What psychological consequences do luxury goods have on people? In this paper, the authors argue that luxury goods can activate the concept of self-interest and affect subsequent cognition. The argument involves two key premises: Luxury is intrinsically linked to self-interest, and exposure to luxury can activate related mental representations affecting cognition and decision-making. Two experiments showed that exposure to luxury led people to think more about themselves than others.
Innovation Communication in Multicultural Networks: Deficits in Inter-cultural Capability and Affect-based Trust as Barriers to New Idea Sharing in Inter-Cultural Relationships
| Authors: | Roy Y.J. Chua and Michael W. Morris |
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| Published: | June 17, 2009 |
| Paper Release Date: | May 2009 |
| Feature: | Working Papers |
What makes sharing new ideas across cultural lines so difficult? Given that disclosing new ideas makes one person vulnerable to the other, innovation communication requires trust. The literature on workplace relationships distinguishes affect-based trust—feelings of socio-emotional bond with the other—and cognition-based trust—judgments of the other's reliability and competence. Recent organizational psychology research on capabilities needed to work across cultures has also identified affect-relevant strengths such as confidence and nonverbal communication. HBS professor Roy Y.J. Chua and Columbia Business School professor Michael W. Morris survey a sample of business executives with diverse professional networks, assessing their inter-cultural capability and measuring both kinds of trust as well as idea sharing in their working relationships.
Professional Networks in China and America
| Q&A with: | Roy Y.J. Chua |
|---|---|
| Published: | March 30, 2009 |
| Feature: | Research & Ideas |
While American managers prefer to separate work and personal relationships, Chinese counterparts are much more likely to intermingle the two. One result: Doing business in China takes lots of time, says HBS professor Roy Y.J. Chua.
