Rohit Deshpandé
There are 8 articles for this faculty member.
About Faculty in this Article:

Rohit Deshpandé is the Sebastian S. Kresge Professor of Marketing at Harvard Business School.
Creating a Global Business Code
| Published: | November 14, 2011 |
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| Feature: | Research & Ideas |
| Forum: | open for comment; 8 Comments posted |
In the wake of corporate scandals, many companies are looking more closely at how to manage business conduct worldwide. Realizing the complexity of this issue, Harvard Business School professors Rohit Deshpandé, Lynn S. Paine, and Joshua D. Margolis decided to evaluate standards of corporate conduct around the world—one of the most daunting research projects the three faculty have undertaken.
The Steve Jobs Legacy
| Published: | October 7, 2011 |
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| Feature: | Views on News |
| Forum: | open for comment; 5 Comments posted |
Harvard Business School faculty offer their perspectives on the legendary career of Steve Jobs, who remade several industries even as he changed how we use technology.
Sharpening Your Skills: Motivation
| Published: | June 22, 2011 |
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| Feature: | Sharpening Your Skills |
Can employers motivate employees to work more creatively, ethically, or productively? Or does that power reside solely within the individual? Recent research at Harvard Business School suggests workers can be motivated by their environment.
Harvard Business School Faculty Comment on Crisis in Japan
| Published: | March 17, 2011 |
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| Feature: | Views on News |
| Forum: | open for comment; 10 Comments posted |
Harvard Business School faculty share their views and insights about the challenges that lie ahead for Japan's business leaders and for global companies operating there.
Terror at the Taj
| Published: | January 24, 2011 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 28 Comments posted |
Under terrorist attack, employees of the Taj Mahal Palace and Tower bravely stayed at their posts to help guests. A new multimedia case by Harvard Business School professor Rohit Deshpandé looks at the hotel's customer-centered culture and value system.
Published in 2005
The New International Style of Management
| Published: | July 11, 2005 |
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| Feature: | Research & Ideas |
Today's transnational road warriors and the businesses they work for are forging an international style of business, say Harvard Business School faculty and alumni. Do you speak their language?
Published in 2002
The Country Effect: Does Location Matter?
| Published: | February 25, 2002 |
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| Feature: | Research & Ideas |
How much is the success of your company pegged to the cultural and economic traditions of the country you do business in? Not much—at least that is what is suggested by Rohit Deshpandé's research on high-performing companies.
Published in 2001
Market Research Meets the "People Factor"
| Published: | April 23, 2001 |
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| Feature: | Research & Ideas |
Great market research doesn't always lead to great results. Why? After a close look at sources of friction between managers and market researchers, HBS professors Gerald Zaltman and Rohit Deshpandé have ideas on how the two groups might better see eye to eye.







