Rajiv Lal

7 Results

 

Busting Six Myths About Customer Loyalty Programs

Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. Open for comment; 1 Comment posted.

What Went Wrong at J.C. Penney?

J.C. Penney CEO Ron Johnson went bold in his attempted rescue of the fading retailer, but his top-to-bottom makeover failed. Marketing expert Rajiv Lal explores what went wrong and why JCP has an even more difficult road ahead. Closed for comment; 27 Comments posted.

Is JC Penney’s Makeover the Future of Retailing?

The stuffy department store chain has become emboldened under new CEO Ron Johnson, with plans for an innovative store upgrade, simplified prices, and a brand polish. Professor Rajiv Lal discusses whether Johnson can repeat his previous magic at Apple and Target. Closed for comment; 45 Comments posted.

Retailing Revolution: Category Killers on the Brink

Mass-market retailers, particularly big-box "category killers," are under critical pressure from online competitors. For retailers that can react quickly enough, this upheaval is survivable. But those slow to see the tsunami wave on the horizon stand to be swept away, according to professors Rajiv Lal and Josť B. Alvarez. Closed for comment; 18 Comments posted.

The Steve Jobs Legacy

Harvard Business School faculty offer their perspectives on the legendary career of Steve Jobs, who remade several industries even as he changed how we use technology. Open for comment; 5 Comments posted.

Prosper with Multi-Channel Retailing

Reps from Abercrombie & Fitch, the Gap, and Bath & Body Works traded pointers in a panel session at the HBS Retail and Luxury Goods Conference on April 3. The upshot: Keep your brand message consistent both in-store and online. Read More

Loyalty: Don’t Give Away the Store

Loyalty programs are profitable—if used correctly. HBS Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right. Read More