Rajiv Lal
There are 4 articles for this faculty member.
About Faculty in this Article:
Rajiv Lal is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School.
Retailing Revolution: Category Killers on the Brink
| Published: | October 10, 2011 |
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| Feature: | Research & Ideas |
| Forum: | open for comment; 14 Comments posted |
Mass-market retailers, particularly big-box "category killers," are under critical pressure from online competitors. For retailers that can react quickly enough, this upheaval is survivable. But those slow to see the tsunami wave on the horizon stand to be swept away, according to professors Rajiv Lal and José B. Alvarez.
The Steve Jobs Legacy
| Published: | October 7, 2011 |
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| Feature: | Views on News |
| Forum: | open for comment; 5 Comments posted |
Harvard Business School faculty offer their perspectives on the legendary career of Steve Jobs, who remade several industries even as he changed how we use technology.
Published in 2005
Prosper with Multi-Channel Retailing
| Published: | April 18, 2005 |
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| Feature: | Research & Ideas |
Reps from Abercrombie & Fitch, the Gap, and Bath & Body Works traded pointers in a panel session at the HBS Retail and Luxury Goods Conference on April 3. The upshot: Keep your brand message consistent both in-store and online.
Published in 2004
Loyalty: Don’t Give Away the Store
| Q&A with: | Rajiv Lal |
|---|---|
| Published: | March 22, 2004 |
| Feature: | Research & Ideas |
Loyalty programs are profitable—if used correctly. HBS Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right.
