Markets that were once protected in Latin America are suddenly open to competition from all sides. For large companies, this new playing field presents wonderful opportunities—but great risks, too.
Why do some firms in emerging economies quickly rise above the rest? What are their competitive secrets? New research by HBS professor Rogelio Oliva and his colleague Fernando F. Suarez suggests a few answers.
HBS faculty have long found Latin America a fertile landscape for in-depth study. In Buenos Aires, nine members of the faculty presented synopses of their latest research—the raw material for present and future case studies, journal articles, books and new management ideas.
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