Stephen P. Bradley
There are 2 articles for this faculty member.
About Faculty in this Article:
Stephen P. Bradley is a Baker Foundation Professor at Harvard Business School.
Broadband: Remaking the Advertising Industry
| Q&A with: | Stephen P. Bradley |
|---|---|
| Published: | September 17, 2007 |
| Feature: | Research & Ideas |
Evolving from the Marlboro Man in the 1960s to the Subservient Chicken in a recent Web campaign, advertising is undergoing a radical transformation. Harvard Business School professor Stephen P. Bradley, who is cowriting a book on how broadband technologies are remaking many industries, discusses how advertising is responding to the challenges.
Published in 2005
The Broadband Explosion: Thinking About a Truly Interactive World
| Q&A with: | Robert D. Austin and Stephen P. Bradley |
|---|---|
| Published: | September 12, 2005 |
| Feature: | Research & Ideas |
When true broadband arrives, everything will change—work, play, and society—say professors Robert Austin and Stephen Bradley. What a truly interactive world will look like is the subject of their new book The Broadband Explosion.
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