Theodore Levitt

3 Results

 

‘Ted Levitt Changed My Life’

Many students say legendary Harvard Business School marketing professor Ted Levitt changed their lives inside his classroom and out. "Ted Levitt was the most influential and imaginative professor in marketing history," HBS professor and senior associate dean John Quelch eulogized on the occasion of Levitt's death in 2006. Colleagues and students remember a life and times. From HBS Alumni Bulletin. Read More

Researchers Contribute Globalization of Markets Papers

A summary of papers written for the Globalization of Markets Colloquium. Read More

Historical Perspective: Levitt Shaped the Debate

Theodore Levitt’s work was outrageous—and outrageously smart. HBS professors Richard S. Tedlow and Rawi Abdelal put "The Globalization of Markets" in perspective. Read More