Many students say legendary Harvard Business School marketing professor Ted Levitt changed their lives inside his classroom and out. "Ted Levitt was the most influential and imaginative professor in marketing history," HBS professor and senior associate dean John Quelch eulogized on the occasion of Levitt's death in 2006. Colleagues and students remember a life and times. From HBS Alumni Bulletin. Read More
A summary of papers written for the Globalization of Markets Colloquium. Read More
Theodore Levitt’s work was outrageous—and outrageously smart. HBS professors Richard S. Tedlow and Rawi Abdelal put "The Globalization of Markets" in perspective. Read More
Harvard Business School Working Knowledge
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