Vineet Kumar

There are 3 articles for this faculty member.

About Faculty in this Article:

HBS Faculty Member Vineet Kumar

Vineet Kumar is an assistant professor in the Marketing Unit.

The Dynamic Effects of Bundling as a Product Strategy

Authors:	Timothy Derdenger and Vineet Kumar
Published:	February 22, 2012
Paper Release Date:	December 2011
Feature:	Working Papers

This paper investigates the practice of bundling as a product strategy, and identifies how consumers make choices between products and bundles in a dynamic environment. Authors Timothy Derdenger and Vineet Kumar look at the handheld video game market to study bundling in a platform setting with the goal of investigating several key questions of interest to practitioners who make product decisions: First, do consumers value bundles over and beyond their component products, indicating a synergy, which some researchers have hypothesized? Second, have there been differing opinions on whether mixed bundling, that is offering both the bundle and individual products for sale, is more effective than offering only pure bundles or even compared to offering only the products for sale? Given the prevalence of bundling in technology markets, it is critical to understand whether bundling is more effective in environments with strong network effects or with weak network effects.

Published in 2011

The Steve Jobs Legacy

Published:	October 7, 2011
Feature:	Views on News
Forum:	open for comment; 5 Comments posted

Harvard Business School faculty offer their perspectives on the legendary career of Steve Jobs, who remade several industries even as he changed how we use technology.