V. Kasturi Rangan
There are 17 articles for this faculty member.
About Faculty in this Article:
V. Kasturi Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School.
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Mobile Banking for the Unbanked
| Published: | June 13, 2011 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 23 Comments posted |
A billion people in developing countries have no need for a savings account–but they do need a financial service that banks compete to provide. The new HBS case Mobile Banking for the Unbanked, written by professor Kash Rangan, is a lesson in understanding the real need of customers.
Published in 2010
The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance
| Authors: | Alnoor Ebrahim and V. Kasturi Rangan |
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| Published: | July 9, 2010 |
| Paper Release Date: | May 2010 |
| Feature: | Working Papers |
The social sector is in the midst of a search for metrics of impact. Over the past 20 years, there has been an explosion in methodologies and tools for assessing social performance and impact, but with little systematic analysis and comparison across these approaches. In this paper, HBS professors Alnoor Ebrahim and V. Kasturi Rangan provide a synthesis of the current debates and, in so doing, offer a typology and contingency framework for measuring social performance. Their contingency approach suggests that—given the varied work, aims, and capacities of social sector organizations—some organizations should be measuring long-term impacts, while others should stick to measuring shorter-term results. The researchers provide a logic for determining which kinds of measures are appropriate, as driven by the goals of the organization and its operating model.
Published in 2009
Corporate Social Responsibility in a Downturn
| Q&A with: | V. Kasturi Rangan |
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| Published: | August 3, 2009 |
| Feature: | Research & Ideas |
Financial turmoil is not a reason to scale back on CSR programs—quite the opposite, says HBS professor V. Kasturi "Kash" Rangan. As a marketing scholar Rangan is optimistic about strategic CSR efforts that provide value in communities and society. Q&A
Published in 2008
The Coming Transformation of Social Enterprise
| Q&A with: | V. Kasturi Rangan |
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| Published: | September 15, 2008 |
| Feature: | Research & Ideas |
A new generation of business leaders and philanthropists is experimenting with hybrid forms of social enterprises while demanding more transparency and accountability from the organizations they are funding. Harvard Business School professor Kash Rangan discusses what he sees as a sector on the brink of transformation. From the HBS Alumni Bulletin.
Colloquium: The Future of Social Enterprise
| Published: | July 8, 2008 |
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| Feature: | HBS Centennial Colloquia Reports |
The field of social enterprise is undergoing a "confluence of forces" that is reshaping the way nonprofits and other organizations fund and measure their work. A new working paper born of a recent Harvard Business School colloquium on the future of social enterprise explores possible scenarios.
The Future of Social Enterprise
| Authors: | V. Kasturi Rangan, Herman B. Leonard, and Susan McDonald |
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| Published: | July 3, 2008 |
| Paper Release Date: | June 2008 |
| Feature: | Working Papers |
This paper considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. The authors trace a growing pool of potential funding sources to solve social problems, much of it stemming from an intergenerational transfer of wealth and new wealth from financial and high-tech entrepreneurs. They further examine how these organizations can best access the untapped resources by demonstrating mission performance, and then propose three potential scenarios, outlined below, for how this sector might evolve.
Published in 2007
The Business of Global Poverty
| Published: | April 4, 2007 |
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| Feature: | Research & Ideas |
Nearly half of the planet's population subsists on $2 a day or less. What role should business play as the world confronts what may be the most explosive socioeconomic challenge of the new century?
Business and the Global Poor
| Published: | February 5, 2007 |
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| Feature: | Research & Ideas |
Companies have more or less ignored 80 percent of the world's population—the global poor. The new book Business Solutions for the Global Poor, created from research and a conference at Harvard Business School, shows how both business and societal interests can be served at the base of the economic pyramid. A Q&A with co-editor V. Kasturi Rangan.
Published in 2006
The Strategic Way to Go to Market
| Q&A with: | V. Kasturi Rangan |
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| Published: | July 26, 2006 |
| Feature: | Research & Ideas |
Too often channel strategies develop at the last minute--when a product is ready to go to market. But this haphazard approach leaves a lot of efficiencies and synergies by the wayside, says V. Kasturi Rangan. Enter the concept of the "channel steward."
The Promise of Channel Stewardship
| Published: | June 12, 2006 |
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| Feature: | Research & Ideas |
For many companies, distribution channels serve neither customers nor channel partners well. In a new book, Harvard Business School professor V. Kasturi Rangan outlines the concept of channel stewardship. An excerpt from Transforming Your Go-to-Market Strategy.
Published in 2004
How an Order Views Your Company
| Q&A with: | V. Kasturi Rangan and Benson P. Shapiro |
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| Published: | December 20, 2004 |
| Feature: | Research & Ideas |
HBS Professors Benson Shapiro and Kash Rangan bring us up to date on their pioneering research that helped ignite today’s intense focus on the customer. The key? Know your order cycle management.
Ground-Floor Opportunities for Retail in India
| Published: | April 19, 2004 |
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| Feature: | Research & Ideas |
India is overcoming tradition and poverty to create opportunities for retailers ready to take a chance on a new playing field.
It's Back to Business-Basics for Nonprofits
| Published: | February 23, 2004 |
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| Feature: | Research & Ideas |
Moving from theory to practice: Former HBS professor Jeff Bradach shares practical advice on how nonprofits can improve their strategy and produce measurable results for their cause and donors.
Published in 2003
Building a Better Buyer-Seller Relationship
| Published: | June 23, 2003 |
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| Feature: | Research & Ideas |
How do you turn short-term transactions into long-term relationships? Harvard Business School professor Narakesari Narayandas finds answers in mature industrial markets.
The Challenge of the Multi-site Nonprofit
| Published: | June 9, 2003 |
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| Feature: | Research & Ideas |
Multi-site nonprofit organizations shouldn’t be run like companies that make money, say HBS professors Allen Grossman and V. Kasturi Rangan. The key for nonprofit managers is to embrace a balance between affiliation and autonomy.
Published in 2002
Don't Lose Money With Customers
| Published: | March 4, 2002 |
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| Feature: | Research & Ideas |
Executives talk a good game about managing customer relationships. But then why do many companies persist in money-losing arrangements? Time to become proactive, says Harvard Business School professor Narakesari Narayandas.
How Marketing Can Reduce Worldwide Poverty
| Published: | January 7, 2002 |
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| Feature: | Research & Ideas |
Marketing to the world's poorest customers? There's no contradiction, say HBS professor V. Kasturi "Kash" Rangan and research associate Arthur McCaffrey. In fact, the marketing profession can play a huge role in alleviating global poverty.
