The editors of Harvard Business School's Business History Review, Walter A. Friedman and Geoffrey Jones, are challenging historians to tackle big subjects with major importance to the future of business.
Salesmen have received a bad rap over the years, but increasingly the profession is drawing scholarly interest. Business History Review coeditor Walter A. Friedman discusses the publication's recent themed issue on salesmanship.
John H. Patterson's sales management techniques built National Cash Register into the dominant force in its industry and had a major impact on the development of modern selling. This excerpt from Business History Review looks at one aspect of the Patterson method.
Harvard Business School Working Knowledge
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