Youngme Moon

5 Results

 

Panel on Pedagogical Innovations in MBA Courses

Faculty Research Symposium 2010: Multiple pedagogical innovations are taking place at HBS that are fundamentally changing students' learning experiences. Read More

When Other Companies Compete Like Crazy, Dare to Be Different

Youngme Moon

Eye-catching colors and gee-whiz features aren't enough for successful products and services today. To rise above the "sea of sameness," companies need to be different in a way that is elemental—and game-changing. HBS professor Youngme Moon shares highlights and insights from her new book, Different: Escaping the Competitive Herd. Read More

Rescuing Products with Stealth Positioning

You may have a great product, but the category turns off potential customers. Think household robots. In this Harvard Business Review excerpt, professor Youngme Moon looks at how Sony and Apple broke consumer prejudice. Read More

Rethinking Marketing’s Conventional Wisdom

Youngme Moon

Making advertising hard to find is just one way companies are rewriting conventional marketing strategies, says Harvard Business School professor Youngme Moon. Read More

HBS Center Focuses on Europe

Vincent Dessain and Anders Sjöman

The Euro is changing the face of business in Europe, and Harvard Business School’s Europe Research Center is right in the middle of it all. Read More