HBS Cases
There are 31 articles for this feature.
Harvard Business School's case study method of teaching is famous for putting students in the same decision-point situations faced by actual executives. These articles discuss how HBS faculty developed specific cases, their teaching points, and lessons for practitioners.
HBS Cases: Overcoming the Stress of ‘Englishnization’
| Published: | March 19, 2012 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 17 Comments posted |
CEOs of global companies increasingly mandate that their employees learn English. The problem: these workers can experience a loss of status and believe they aren't as effective in their learned language, says Assistant Professor Tsedal Neeley.
Published in 2011
HBS Cases: Clocky, the Runaway Alarm Clock
| Published: | December 12, 2011 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 8 Comments posted |
There had not been an innovative breakthrough in alarm clock design since the snooze button until entrepreneur Gauri Nanda created Clocky. Her runaway hit has been the inspiration for several cases written by Professor Elie Ofek.
HBS Cases: Making Lincoln Center Cool Again
| Published: | November 10, 2011 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 2 Comments posted |
When Reynold Levy took over as president of New York's Lincoln Center for the Performing Arts, he faced challenges ranging from crumbling buildings to an aging customer base. How could the venerable institution get its high notes back?
HBS Cases: Lady Gaga
| Published: | September 26, 2011 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 28 Comments posted |
What goes into creating the world's largest pop star? Before her fame hit, Lady Gaga's manager faced decisions that could have derailed the performer's career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices that instead created a global brand.
KFC's Explosive Growth in China
| Published: | June 17, 2011 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 19 Comments posted |
In China, Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the local market.
Mobile Banking for the Unbanked
| Published: | June 13, 2011 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 25 Comments posted |
A billion people in developing countries have no need for a savings account–but they do need a financial service that banks compete to provide. The new HBS case Mobile Banking for the Unbanked, written by professor Kash Rangan, is a lesson in understanding the real need of customers.
QuikTrip's Investment in Retail Employees Pays Off
| Published: | May 25, 2011 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 6 Comments posted |
Instead of treating low-paid staffers as commodities, a new breed of retailers such as QuikTrip assigns them more responsibility and invests in their development, says professor Zeynep Ton. The result? Happy customers and even happier employees.
Reinventing the National Geographic Society
| Published: | April 4, 2011 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 19 Comments posted |
How do you transform a 123-year-old cultural icon and prepare it for the digital world? Slowly, as a new case on the National Geographic Society by professor David Garvin demonstrates.
Terror at the Taj
| Published: | January 24, 2011 |
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| Feature: | HBS Cases |
| Forum: | closed | 0 Comments posted |
Under terrorist attack, employees of the Taj Mahal Palace and Tower bravely stayed at their posts to help guests. A new multimedia case by Harvard Business School professor Rohit Deshpandé looks at the hotel's customer-centered culture and value system.
Published in 2010
United Breaks Guitars
| Published: | November 29, 2010 |
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| Feature: | HBS Cases |
| Forum: | open for comment; 26 Comments posted |
A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in the dangers social media can bring for big, recognizable companies and their brands. From the HBS Alumni Bulletin.
Tesco's Stumble into the US Market
| Published: | October 25, 2010 |
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| Feature: | HBS Cases |
UK retailer Tesco was very successful penetrating foreign markets—until it set its sights on the United States. Its series of mistakes and some bad luck are captured in a new case by Harvard Business School marketing professor John A. Quelch.
Cincinnati Children's Hospital Medical Center
| Published: | June 28, 2010 |
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| Feature: | HBS Cases |
A recent Harvard Business School case by HBS professors Amy C. Edmondson and Anita Tucker explores how one hospital implemented its own version of health-care reform, taking overall performance levels from below average to the top 10 percent in the industry. From the HBS Alumni Bulletin.
Developing Asia's Largest Slum
| Published: | March 15, 2010 |
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| Feature: | HBS Cases |
In a recent case study, HBS assistant professor Lakshmi Iyer and lecturer John Macomber examine ongoing efforts to forge a public-private mixed development in Dharavi—featured in the film Slumdog Millionaire. But there is a reason this project has languished for years. From the HBS Alumni Bulletin.
Looking Behind Google's Stand in China
| Q&A with: | John A. Quelch |
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| Published: | February 8, 2010 |
| Feature: | HBS Cases |
Google's threat to pull out of China is either a blow for Internet freedom or cover for a failed business strategy, depending on with whom you talk. Professor John A. Quelch looks behind the headlines in a new case.
Published in 2009
Customer Feedback Not on elBulli's Menu
| Published: | November 18, 2009 |
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| Feature: | HBS Cases |
The world is beating a path to Chef Ferran Adrià's door at elBulli, but why? In professor Michael Norton's course, students learn about marketing from a business owner who says he doesn't care whether or not customers like his product.
The Energy Politics of Russia vs. Ukraine
| Published: | March 11, 2009 |
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| Feature: | HBS Cases |
A recent Harvard Business School case looks at Russia's decision in 2006 to cut off supply of natural gas to Ukraine's energy company—a move repeated this year. Is Russia just an energy bully? Students of professor Rawi Abdelal learn there is nothing black and white when it comes to Russia's energy politics. From HBS Alumni Bulletin.
Published in 2008
Economics of the Ethanol Business
| Published: | November 3, 2008 |
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| Feature: | HBS Cases |
What happens when a group of Missouri corn farmers gets into the energy business? What appears to be a very lucrative decision quickly turns out to be much more risky. Professor Forest Reinhardt leads a case discussion on what the protagonists should do next. From HBS Alumni Bulletin.
The Value of Environmental Activists
| Q&A with: | Ramon Casadesus-Masanell |
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| Published: | September 8, 2008 |
| Feature: | HBS Cases |
With decidedly non-profit goals leading them on, how do environmental protection groups such as Greenpeace and World Wildlife Fund create value? Can it be measured? A Q&A with Harvard Business School professor Ramon Casadesus-Masanell and case writer Jordan Mitchell.
Negotiating with Wal-Mart
| Published: | April 28, 2008 |
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| Feature: | HBS Cases |
What happens when you encounter a company with a great deal of power, like Wal-Mart, that is also the ultimate non-negotiable partner? A series of Harvard Business School cases by James Sebenius and Ellen Knebel explore successful deal-making strategies. From the HBS Alumni Bulletin.
JetBlue's Valentine's Day Crisis
| Published: | March 31, 2008 |
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| Feature: | HBS Cases |
It was the Valentine's Day from hell for JetBlue employees and more than 130,000 customers. Under bad weather, JetBlue fliers were trapped on the runway at JFK for hours, many ultimately delayed by days. How did the airline make it right with customers and learn from its mistakes? A discussion with Harvard Business School professor Robert S. Huckman.
