In these previous articles, professors discuss a range of topics about customers: why they are not always right; understanding their motivations; providing them dramatically enhanced services; and making things right when you don't meet their expectations.
Open for comment; 1 Comment posted.
In this collection from our archives, Harvard Business School faculty discuss the latest research on online marketing techniques, including consumer reviews, video ads, loyalty programs, and coupon offerings.
Open for comment; 6 Comments posted.
In this collection from our archives, Harvard Business School faculty discuss specific challenges that can be solved with the right organizational design.
Read More
Many companies lack a coherent policy for maximizing the value of their intellectual property. In this collection from our archives, Harvard Business School faculty offer insights on the importance of IP and how best to protect and use it.
Read More
Can employers motivate employees to work more creatively, ethically, or productively? Or does that power reside solely within the individual? Recent research at Harvard Business School suggests workers can be motivated by their environment.
Read More
Going global is one thing, targeting emerging economies quite another. In this collection from our archives, HBS faculty discuss strategy development, government relations, exploiting local opportunities, and risk management when dealing in emerging economies.
Read More
The most difficult task for socially responsible companies is how to report the value of their work to a diverse group of stakeholders. Here's a starting place.
Read More
Can you out-negotiate Wal-Mart? Can women overcome gender stereotypes to win equitable pay? Recent research from Harvard Business School looks at important factors to consider before sitting down at the bargaining table.
Read More
The economic crisis is tapping the inner reserves of experienced leaders and introducing a new generation of managers to crisis management. These previous WK articles explore leadership, the role of the Board, the emotional needs of managers, and the risk to corporate giving programs.
Read More
Nothing like a global recession to test your change-management skills. We dig deep into the Working Knowledge vault to learn about building a business in a down economy, motivating the troops, and other current topics.
Read More
The ability to lead teams is fast becoming a critical skill for all managers in the 21st century. Here are four HBS Working Knowledge stories from the archives that address everything from how teams learn to turning individual performers into team players.
Read More
Achieving a life that balances the pleasures and demands of work and life has never been easy. Here are four HBS Working Knowledge stories from the archives that address everything from spirituality in leadership to understanding when "just enough" is truly enough.
Read More
Business history is a rich source of knowledge and inspiration for today's executives. Do we pay enough attention to the past? Here are four Working Knowledge articles that provide lessons from history about leaders, leadership, and business organization.
Read More
Introduced by Harvard Business School professor Robert Kaplan and colleague David Norton, the Balanced Scorecard has been used by thousands of organizations to align business activities with the strategy.
Read More
Are global brands effective? Which countries are the most business friendly? How can my foreign assets be protected? Here are some recent Working Knowledge articles on thinking about the global business.
Read More
Should I trust my brand to a sports endorser? Does B2B branding work? What does mystery writer James Patterson know about branding that I don't? Here are some recent Working Knowledge articles on issues that keep brand managers up at night.
Read More
Disaster brings out the best in some, the worst in others. But every disaster tells a tale we can learn from. Here we look at lessons learned from failures involving polar explorer Sir Ernest Shackleton, NASA, and a Mount Everest climbing team.
Read More
Thinking about starting your own business? Read our collection of articles on legal issues, managing resources, product development, and keeping owner control.
Read More
Can lean production methods be used in service industries? How can operations be used to competitive advantage? These are several of the questions answered in this month's Sharpening Your Skills on the topic of operations management.
Read More
Are my stores cannibalizing direct sales? Should I break out individual costs on a price tag? These questions and others are explored in our latest collection of marketing stories from the HBS Working Knowledge archives.
Read More
Can creativity be managed? Where do creative ideas come from? These questions and others are explored in this latest collection from the HBS Working Knowledge archives.
Read More
A new HBS Working Knowledge feature called Sharpening Your Skills debuts on the topic of negotiation. Sharpening Your Skills collects together past articles to offer readers practical advice around a specific business management topic. Let us know what you think!
Read More