20 Aug 2014  Views on News

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

Most companies should envy the financial and brand awareness brought about by the ALS Ice Bucket Challenge. The campaign's key ingredient, says John Deighton, is that participants enhance their personal capital in performance of a good deed. Open for comment; 2 Comments posted.

 

What do YOU think?

What do you think?

06 Aug 2014

What Is Warren Bennis’s Legacy?
By Jim Heskett

The death of management educator Warren Bennis was the end of a prolific, influential career that deserves reflection, says Jim Heskett. What did we learn from him? Open for comment; 7 Comments posted.

Working Papers

New Working Papers

Scholarly papers that describe original research in a narrow field of study.

 

The Research Exchange

The Research Exchange is a way for faculty and corporate partners to collaborate on the following field studies.

How Rediscovering the Past Benefits the Future
Ting Zhang

Transparency and Productivity
Ethan Bernstein

Matchmaking and Productivity
Michael Norton

The Internet and Employee Productivity
Andrew Brodsky

Misinterpretation of Emotion in Email
Andrew Brodsky

Social Adoption Incentives
Michael Norton

"Restarts" and Productivity
Francesca Gino