Beaming in from space via teleconference, International Space Station Commander Terry Virts discusses leadership, technology, and thunderstorms with professors and students at Harvard Business School.
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Although new defined benefit plans are rare, many firms must still fund commitments to retirees. Luis M. Viceira looks at the pension landscape and the recent emergence of insurance companies as potential saviors.
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Harder Than I Thought: Adventures of a Twenty-First Century Leader invites readers to critique the fictional journey of Jim Barton, the new CEO of a west coast aerospace firm. The book was written by business scholars Robert Austin, Richard Nolan, and Shannon O'Donnell.
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When Intel launched the Intel Inside campaign in the 1990s, many marketers thought the chip giant was nuts. Who cared about the microprocessor inside their PC? Turns out Intel created a branding sensation and raised awareness of the importance of ingredient branding, says professor John Quelch. Today's best example: The Boeing Dreamliner.
Malcolm P. McLean (1914-2001) hit on an idea to dramatically reduce labor and dock servicing time. An excerpt from In Their Time: The Greatest Business Leaders of the Twentieth Century by Harvard Business School's Anthony J. Mayo and Nitin Nohria.
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