Broadband: Remaking the Advertising Industry
| Q&A with: | Stephen P. Bradley |
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| Published: | September 17, 2007 |
| Feature: | Research & Ideas |
Evolving from the Marlboro Man in the 1960s to the Subservient Chicken in a recent Web campaign, advertising is undergoing a radical transformation. Harvard Business School professor Stephen P. Bradley, who is cowriting a book on how broadband technologies are remaking many industries, discusses how advertising is responding to the challenges.
Published in 2006
Investor Protection: The Czech Experience
| Q&A with: | Mihir A. Desai |
|---|---|
| Published: | August 2, 2006 |
| Feature: | Research & Ideas |
When TV Nova launched as the first private television channel in post-communist Czechoslovakia, few anticipated the business drama behind the scenes. HBS professor Mihir Desai explains what managers can learn from one unlucky investor's experience.
Oprah: A Case Study Comes Alive
| Published: | February 20, 2006 |
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| Feature: | Lessons from the Classroom |
Writing a business case on the icon of daytime television and chief executive of a major media empire was challenge enough for HBS professor Nancy Koehn and colleagues. Oprah Winfrey's visit to campus to talk with graduating students made it ample reward.
Published in 2000
Cable TV: From Community Antennas to Wired Cities
| Published: | July 10, 2000 |
|---|---|
| Feature: | Research & Ideas |
The cable television industry has long outgrown its roots as a source of better TV reception to achieve its present place as a key player in the emerging telecommunications infrastructure. That change, writes HBS Professor Thomas R. Eisenmann in Business History Review, amid different managerial respondes to the twin—and sometimes competing—objectives of stabilty and growth. In this excerpt, Eisenmann looks at the formative years of the industry, from 1948 to 1975.
