Understanding Users of Social Networks
| Published: | September 14, 2009 |
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| Feature: | Research & Ideas |
Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets.
Quantifying the Economic Impact of the Internet
| Published: | August 17, 2009 |
|---|---|
| Feature: | Research & Ideas |
Businesses around the advertising-supported Internet have incredible multiplier effects throughout the economy and society. Professor John Quelch starts to put some numbers on the impact.
Social Network Marketing: What Works?
| Q&A with: | Sunil Gupta |
|---|---|
| Published: | July 27, 2009 |
| Feature: | Research & Ideas |
Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of sites such as Facebook.
How Much Obsolescence Can Business and Society Absorb?
| Published: | April 3, 2009 |
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| Feature: | What Do YOU Think? |
| Forum: | closed | 41 Comments posted |
This month's question brought out both the poets and the engineers among respondents. The rapid pace of new technology adoption within organizations implies change for management and society, says HBS professor Jim Heskett. How does change affect the open sharing of information? (Forum now closed; next forum begins May 1.)
Published in 2008
Google-Yahoo Ad Deal is Bad for Online Advertising
| Published: | August 12, 2008 |
|---|---|
| Feature: | Op-Ed |
A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates, says Harvard Business School professor Benjamin G. Edelman.
Published in 2007
Authenticity over Exaggeration: The New Rule in Advertising
| Published: | December 3, 2007 |
|---|---|
| Feature: | Research & Ideas |
Advertisers thought technology was their friend in identifying and creating new customers. Funny thing happened along the way, though: Now consumers are using the Internet to blunt traditional commercial messages. Time for companies to rethink their strategy, says HBS professor John A. Deighton.
Broadband: Remaking the Advertising Industry
| Q&A with: | Stephen P. Bradley |
|---|---|
| Published: | September 17, 2007 |
| Feature: | Research & Ideas |
Evolving from the Marlboro Man in the 1960s to the Subservient Chicken in a recent Web campaign, advertising is undergoing a radical transformation. Harvard Business School professor Stephen P. Bradley, who is cowriting a book on how broadband technologies are remaking many industries, discusses how advertising is responding to the challenges.
HBS Cases: How Wikipedia Works (or Doesn't)
| Published: | July 23, 2007 |
|---|---|
| Feature: | Research & Ideas |
For HBS professor Andrew McAfee, Wikipedia is a surprisingly high-quality product. But when his concept of "Enterprise 2.0" turned up on the online encyclopedia one day—and was recommended for deletion—McAfee and colleague Karim R. Lakhani knew they had the makings of an insightful case study on collaboration and governance in the digital world.
Published in 2006
Online Match-Making with Virtual Dates
| Published: | August 28, 2006 |
|---|---|
| Feature: | Research & Ideas |
Users of online dating sites often struggle to find love because the sites themselves make it more difficult than it needs to be. To the rescue: Virtual Dates, an online ice-breaker from Jeana Frost of Boston University, Michael Norton of HBS, and Dan Ariely of MIT.
Is MySpace.com Your Space?
| Q&A with: | John A. Deighton |
|---|---|
| Published: | August 16, 2006 |
| Feature: | Views on News |
Social networking sites such as MySpace.com have demographics to die for, but PR problems with parents, police, and policymakers. Are they safe for advertisers? A Q&A with Professor John Deighton.
Published in 2004
Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors
| Q&A with: | Lee Fleming |
|---|---|
| Published: | November 29, 2004 |
| Feature: | Research & Ideas |
Your company's scientists and investors can be antennas that bring great ideas into your company. The key, says HBS professor Lee Fleming, is understanding small-world networks.
