Where Green Corporate Ratings Fail
| Published: | January 6, 2012 |
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| Feature: | Op-Ed |
| Forum: | open for comment; 7 Comments posted |
Many companies receiving high marks in environmental sustainability are hurting the planet in other ways, write professor Michael Toffel and executive Auden Schendler. Here's where green rankings fall short.
Published in 2011
Salience in Quality Disclosure: Evidence from the U.S. News College Rankings
| Authors: | Michael Luca and Jonathan Smith |
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| Published: | September 27, 2011 |
| Paper Release Date: | September 2011 |
| Feature: | Working Papers |
Why are the U.S. News and World Report College Rankings so influential? According to this paper by Michael Luca and Jonathan Smith, it's at least in part because U.S. News makes the information so simple. While earlier college guides had already provided useful information about schools, U.S. News did the work of aggregating the information into an easy-to-use ranking, making it more salient for prospective students. The authors show that these rankings matter in a big way: a one-rank improvement leads to a 0.9 percent increase in applicants. However, students tend to ignore the underlying details even though these details carry more information than the overall rank.
Published in 2010
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
| Q&A with: | Peter Olson |
|---|---|
| Published: | April 5, 2010 |
| Feature: | Research & Ideas |
Book publishing is changing before our very eyes, even if the industry itself is fighting the transition with every comma it can muster. Harvard Business School professor Peter Olson, former CEO of Random House, wonders if books themselves may be in jeopardy.
Published in 2009
The Times Captures History of American Business
| Q&A with: | Nancy F. Koehn |
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| Published: | November 16, 2009 |
| Feature: | Research & Ideas |
"We are not the first to face what seem like overwhelming challenges," says HBS professor and business historian Nancy F. Koehn. A new volume edited and narrated by Koehn, The Story of American Business: From the Pages of The New York Times, presents more than a hundred timely articles from the 1850s to today. Q&A and book excerpt.
Published in 2006
Is MySpace.com Your Space?
| Q&A with: | John A. Deighton |
|---|---|
| Published: | August 16, 2006 |
| Feature: | Views on News |
Social networking sites such as MySpace.com have demographics to die for, but PR problems with parents, police, and policymakers. Are they safe for advertisers? A Q&A with Professor John Deighton.
Resisting the Seductions of Success
| Published: | April 17, 2006 |
|---|---|
| Feature: | Research & Ideas |
"The basic problem with the flow of success is that life can look very good when it really isn't," writes Harvard Business School's Joseph L. Badaracco Jr. His new book, Questions of Character, uses literature to look closely at issues of leadership. Here's an excerpt.
The Case of the Mystery Writer's Brand
| Published: | January 30, 2006 |
|---|---|
| Feature: | HBS Cases |
A look behind how professor John Deighton developed a case study of mystery writer James Patterson. From the HBS Alumni Bulletin.
Published in 2002
Read All About It! Newspapers Lose Web War
| Published: | January 28, 2002 |
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| Feature: | Research & Ideas |
Newspapers saw a threat to their livelihood from the Internet, and aggressively put their own competing products online. Problem is, says Harvard Business School professor Clark Gilbert, they didn't take advantage of the power of disruptive technology.
Published in 2000
Linking the Globe: The Role of Media and Communications
| Published: | July 24, 2000 |
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| Feature: | Research & Ideas |
The media industry today is at its most critical juncture since an earlier rush of new technologies made mass media possible. Top executives from three global media firms—Bertelsmann, Vivendi and Reuters—joined HBS Professor Debora Spar in Berlin for a look at the industry at the crossroads of the Information Revolution.
