Finding Success in the Middle of the Market
| Published: | March 19, 2008 |
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| Feature: | Research & Ideas |
Let's face it—the middle market isn't sexy. Sears isn't Victoria's Secret. But it can be very profitable to know how to play "midfield" adroitly, says professor and soccer enthusiast John Quelch.
Modeling Expert Opinions on Food Healthiness: A Nutrition Metric
| Authors: | Jolie Mae Martin, John Leonard Beshears, Katherine Lyford Milkman, Max H. Bazerman, and Lisa Sutherland |
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| Published: | March 18, 2008 |
| Paper Release Date: | March 2008 |
| Feature: | Working Papers |
Despite an increased standard of living in the United States and other developed countries, health problems attributable to poor nutrition persist in part due to consumers' inability to translate the dietary advice of nutrition experts into anything actionable. Citing the improvement of public health as a primary objective, numerous studies have highlighted the need for a nutritional scoring system that is both comprehensive in its coverage of food products and easily understood by consumers. In this paper the researchers advance this objective by proposing a nutrition metric that is based on the current views of leading experts in the field. The metric can be used to score any food or beverage for which several component nutrient quantities are known.
Published in 2007
Understanding the 'Want' vs. 'Should' Decision
| Q&A with: | Todd Rogers and Katy Milkman |
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| Published: | July 16, 2007 |
| Feature: | Research & Ideas |
Pizza or salad? Consumers use different approaches to buying things they want (pizza) versus items they should buy (salad). In their research on online grocery-buying habits and DVD rentals, Harvard Business School's Katy Milkman and Todd Rogers, along with Professor Max Bazerman, provide insights on the want-should conflict and the implications for managers in areas such as demand forecasting, consumer spending habits, and effective store layout.
Published in 2004
Loyalty: Don’t Give Away the Store
| Q&A with: | Rajiv Lal |
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| Published: | March 22, 2004 |
| Feature: | Research & Ideas |
Loyalty programs are profitable—if used correctly. HBS Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right.
Published in 2001
Why E-commerce Didn't Die With the Fall of Webvan
| Q&A with: | John A. Deighton |
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| Published: | September 17, 2001 |
| Feature: | Research & Ideas |
The Internet grocer Webvan died a nasty death along with many other online delivery services—or did it? HBS professor John A. Deighton describes how the forces that propelled it are here to stay.
