Newspaper Publishers

7 Results

 

Encouraging Niche Content in an Ad-Driven World

Research by Feng Zhu and Monic Sun explores how advertising drives bloggers to shift their writing to subjects that will grab more eyeballs—namely, the stock market, celebrities, and salacious behavior. But surprise: Ads might also help generate more niche content. Closed for comment; 0 Comments posted.

HBS Cases: What Warren Buffett Saw in Newspapers

When Warren Buffett made a bid for troubled Media General's newspapers, analysts wondered whether the legendary investor had lost his fastball. Hardly, as Benjamin Esty's case reveals. Open for comment; 3 Comments posted.

Read All About It: Digital CEO Buys Traditional Media!

At 136 years old, the Washington Post has reported on critical news events over the decades. Now the sale of the Post to Jeff Bezos is itself a game changer, for digital media. Harvard Business School strategy experts Bharat Anand and David Collis read between the lines. Closed for comment; 3 Comments posted.

Rupert Murdoch and the Seeds of Moral Hazard

Harvard Business School faculty Michel Anteby, Rosabeth Moss Kanter, and Robert Steven Kaplan explore the moral, ethical, and leadership issues behind Rupert Murdoch's News of the World fiasco. Open for comment; 12 Comments posted.

How Much Obsolescence Can Business and Society Absorb?

This month's question brought out both the poets and the engineers among respondents. The rapid pace of new technology adoption within organizations implies change for management and society, says HBS professor Jim Heskett. How does change affect the open sharing of information? (Forum now closed; next forum begins May 1.) Closed for comment; 41 Comments posted.

Podcast: Rupert Murdoch and the Wall Street Journal

Media baron Rupert Murdoch's bid to acquire Dow Jones and the Wall Street Journal is one step closer to fruition. In this interview, Professor Bharat N. Anand discusses the proposed deal and pressures facing the newspaper business. Read More

The Business Press Is a Watchdog that Bites

When financial fraud is at stake, the press is a watchdog that bites more often than we think, says HBS professor Gregory S. Miller, an expert in financial communication. Many times, the press is on the case long before analysts or even the SEC. In this Q&A he describes what he learned and what managers should keep in mind. Read More