Publishing

13 Results

 

Encouraging Niche Content in an Ad-Driven World

Research by Feng Zhu and Monic Sun explores how advertising drives bloggers to shift their writing to subjects that will grab more eyeballs—namely, the stock market, celebrities, and salacious behavior. But surprise: Ads might also help generate more niche content. Open for comment; 0 Comments posted.

Racist Umpires and Monetary Ministers

Are baseball umpires racist? Are ministers motivated by money? Christopher Parsons teases important economic lessons from unlikely sources. Open for comment; 4 Comments posted.

Culture Changers: Managing High-Impact Entrepreneurs

In her new Harvard Business School course, Creative High-Impact Ventures: Entrepreneurs Who Changed the World, professor Mukti Khaire looks at ways managers can team with creative talent in six "culture industries": publishing, fashion, art-design, film, music, and food. Closed for comment; 13 Comments posted.

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

The professional critic has long been heralded as the gold standard for evaluating products and services such as books, movies, and restaurants. Analyzing hundreds of book reviews from 40 different newspapers and magazines, Professor Michael Luca and coauthors Loretti Dobrescu and Alberto Motta investigate the determinants of professional reviews and then compare these to consumer reviews from Amazon.com. Read More

Where Green Corporate Ratings Fail

Many companies receiving high marks in environmental sustainability are hurting the planet in other ways, write professor Michael Toffel and executive Auden Schendler. Here's where green rankings fall short. Open for comment; 7 Comments posted.

Salience in Quality Disclosure: Evidence from the U.S. News College Rankings

Why are the U.S. News and World Report College Rankings so influential? According to this paper by Michael Luca and Jonathan Smith, it's at least in part because U.S. News makes the information so simple. While earlier college guides had already provided useful information about schools, U.S. News did the work of aggregating the information into an easy-to-use ranking, making it more salient for prospective students. The authors show that these rankings matter in a big way: a one-rank improvement leads to a 0.9 percent increase in applicants. However, students tend to ignore the underlying details even though these details carry more information than the overall rank. Read More

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

Book publishing is changing before our very eyes, even if the industry itself is fighting the transition with every comma it can muster. Harvard Business School professor Peter Olson, former CEO of Random House, wonders if books themselves may be in jeopardy. Read More

The Times Captures History of American Business

"We are not the first to face what seem like overwhelming challenges," says HBS professor and business historian Nancy F. Koehn. A new volume edited and narrated by Koehn, The Story of American Business: From the Pages of The New York Times, presents more than a hundred timely articles from the 1850s to today. Q&A and book excerpt. Read More

Is MySpace.com Your Space?

Social networking sites such as MySpace.com have demographics to die for, but PR problems with parents, police, and policymakers. Are they safe for advertisers? A Q&A with Professor John Deighton. Read More

Resisting the Seductions of Success

"The basic problem with the flow of success is that life can look very good when it really isn't," writes Harvard Business School's Joseph L. Badaracco Jr. His new book, Questions of Character, uses literature to look closely at issues of leadership. Here's an excerpt. Read More

The Case of the Mystery Writer’s Brand

A look behind how professor John Deighton developed a case study of mystery writer James Patterson. From the HBS Alumni Bulletin. Read More

Read All About It! Newspapers Lose Web War

Newspapers saw a threat to their livelihood from the Internet, and aggressively put their own competing products online. Problem is, says Harvard Business School professor Clark Gilbert, they didn't take advantage of the power of disruptive technology. Read More

Linking the Globe: The Role of Media and Communications

The media industry today is at its most critical juncture since an earlier rush of new technologies made mass media possible. Top executives from three global media firms—Bertelsmann, Vivendi and Reuters—joined HBS Professor Debora Spar in Berlin for a look at the industry at the crossroads of the Information Revolution. Read More