15 Feb 2007  Research & Ideas

Helping Low-Income Families Save More

Marketers are quite efficient at targeting potential customers when they have money—that is, at tax-refund time. Professor Peter Tufano thinks tax time could also be perfect for helping low-income families save more.

 

Podcast

HBS Working Knowledge now brings you podcasts with Harvard Business School faculty on the latest research and ideas in business management.


Podcast template

Download Audio Podcast RSS Feed