Marketers are quite efficient at targeting potential customers when they have money—that is, at tax-refund time. Professor Peter Tufano thinks tax time could also be perfect for helping low-income families save more.
Browse By:
Topic
- Business History
- Company Histories (13)
- Entrepreneurship History (23)
- Globalism History (25)
- Innovation History (19)
- Leadership History (11)
- History Matters (25)
- General Business History (27)
- Entrepreneurship
- Funding & IPO (29)
- Managing Growth (8)
- Start-up Phase (39)
- The Entrepreneurial Spirit (40)
- General Entrepreneurship (55)
- Finance
- Accounting & Control (73)
- Corporate Investment (19)
- Financial Regulation (50)
- Non-venture Financing (15)
- Personal Investing (31)
- Public Markets (20)
- Venture Financing (29)
- General Finance (76)
- Globalization
- Countries & Regions (59)
- Global Strategy (50)
- Managing Multinationals (43)
- The Global Society (47)
- General Globalization (22)
- Leadership & Management
- Character & Values (52)
- Communication (55)
- Decision Making & Problem Solving (89)
- Leadership Style (21)
- Leading Change (32)
- Managing Teams (31)
- Motivation (66)
- Negotiations (46)
- Power & Influence (49)
- General Leadership (46)
- Marketing
- Advertising (38)
- Brand Management (48)
- Consumer Behavior (66)
- Customer Relationships (42)
- Market Research (26)
- Marketing Strategy (79)
- General Marketing (13)
- Operations
- Distribution, Sales & Service (10)
- Operations Management (45)
- Outsourcing (12)
- Production & Logistics (14)
- Supply Chain (23)
- General Operations (9)
- Organizations
- Compensation (27)
- Corporate Culture (76)
- External Relations (18)
- Governance (89)
- Human Resources (47)
- Organizational Design (121)
- General Organizations (12)
- Social Enterprise & Nonprofit
- Strategy
- Competitive Analysis (36)
- Managing Effectiveness (32)
- Strategy Development (79)
- General Strategy (66)
- All Topics →
Most Popular
-
13 May 2013
How to Spot a Liar
-
01 May 2013
Why Isn’t ‘Servant Leadership’ More Prevalent?
-
08 Apr 2013
How to Demotivate Your Best Employees
-
15 May 2013
From McRibs to Maseratis: The Power of Scarcity Marketing
-
20 Sep 2010
Power Posing: Fake It Until You Make It