• 15 Feb 2007
  • Research & Ideas

Helping Low-Income Families Save More

Marketers are quite efficient at targeting potential customers when they have money—that is, at tax-refund time. Professor Peter Tufano thinks tax time could also be perfect for helping low-income families save more.
by Jim Aisner

About the Author

Jim Aisner is Director of Media Relations for Harvard Business School.