Research & Ideas

Helping Low-Income Families Save More

Executive Summary:

Marketers are quite efficient at targeting potential customers when they have money—that is, at tax-refund time. Professor Peter Tufano thinks tax time could also be perfect for helping low-income families save more.

About Faculty in this Article:

HBS Faculty Member Peter Tufano

Peter Tufano is the Sylvan C. Coleman Professor of Financial Management at Harvard Business School.

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