Helping Low-Income Families Save More
| Published: | February 15, 2007 |
| Interviewer: | James Aisner |
| Running Time: | 18 min., 55 sec. |
Executive Summary:
Marketers are quite efficient at targeting potential customers when they have money—that is, at tax-refund time. Professor Peter Tufano thinks tax time could also be perfect for helping low-income families save more.
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